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Expired Event - Understanding Intellectual Property (IP) and Your Brand - 26 Feb 2019

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Understanding Intellectual Property (IP) and Your Brand

Tue 26 Feb 2019
9:15am – 10:45am
Free to attend
Building a business is hard work, should you protect your IP? What does that actually mean? How much does it cost? How can I protect my IP from being copied?

As a firm, Gorton IP is client focused, passionate, world class. It offers full service Intellectual Property and Commercial Law, as well as a strong focus on start-up innovation and growth of businesses for scale-ups. The firm works closely with business hubs around Australia to provide Intellectual Property support to empower, educate and assist start-ups and scale-ups to achieve their business goals.

Introduction – What is Intellectual Property?

40 mins

- Types of IP – Trade marks, designs, patents, copyright, domain names.

- The power of IP and the importance of protecting your IP for your business.

- Understanding the importance of a legal framework for a new and existing business.

What Next?

10 mins

- Should you register your brand in Australia? Overseas?

- We will take you through the how and why.


15 mins

- Your questions

There will be some time after the seminar for one on one meetings. These meetings will be approximately five minutes to establish if you require further advice. Please pre-book this with the Business Connect Advisor.

Presenter: Michelle Gorton

Her career in Intellectual Property Law spans over 20 years and has experience in the top tier firms in Sydney and New York. Michelle combines the best of big firm and global experience with attentive and timely service. She does not rest until the interests of her clients are protected.
20 Mile Hollow - Cafe and Local Produce
68 Great Western Highway
Book online via the link below on

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