Blue Mountains Posts

Blue Mountains Visitor Economy Primed To Drive Future Demand With NSW Government Support

By Office of the Hon. Shayne Mallard MP
Posted: 23 Jul 2021
Photo by Joshua Hoehne on Unsplash
The Blue Mountains visitor economy will be boosted by a share in $5.5 million in NSW Government grants to support product development, marketing programs and business events statewide.

The total investment across regional NSW will create jobs, enhance the visitor experience, promote NSW regions as ‘must-visit’ destinations, and stimulate new business event activity that will collectively generate tens of millions in visitor expenditure.

Parliamentary Secretary for Infrastructure and the Aerotropolis and Blue Mountains resident Shayne Mallard MP said the grants would provide a huge boost to the Blue Mountains visitor economy and put businesses, event owners and the region on the front foot to attract future visitors.

“These grants are all about generating future demand for the Blue Mountains as a preferred place to visit, for business or leisure,” Mr Mallard said.

“Whether it’s to upgrade the standard of accommodation, develop an entirely new tourism experience, stage a regional conference or deliver a compelling destination campaign, these grants will ensure our region flies out of the starting blocks with confidence when restrictions end and travel resumes.”

Minister for Jobs, Investment, Tourism and Western Sydney Stuart Ayres said the grants were targeted and future-focused.

“Our tourism operators, event owners and local tourism organisations are the backbone of this industry – their passion and resilience and incredible diversity of offerings, make them an essential part of growing the NSW visitor economy,” Mr Ayres said.

“In 2019, before the pandemic, overnight visitor expenditure hit a record level of $35 billion – we do not want to simply return to that position but smash the benchmark in years to come.

“We need to get to work now so we’re ready to welcome back our visitors and give those first time and repeat travellers even more motivation to love Sydney and NSW as much as we do.”

Local operators are among hundreds of recipients via the following programs:

  • $3 million via two streams of the Tourism Product Development Fund – Refresh and Renew Fund and Experience Enhancement Fund - 118 recipients
  • $1.5 million for Regional Conferencing – 63 recipients to date
  • $1 million Tourism Industry Marketing Support package – 32 recipients

The NSW Government through Destination NSW will deliver the grants and support recipients to best manage their projects considering the impact of the current restrictions.

Businesses involved in the NSW visitor economy that are affected by the COVID-19 related restrictions may also be eligible for funding through the Commonwealth and State Government’s $5.1 billion support package announced on Tuesday 13 July.

For more information about all support available to businesses, go to Service NSW: here.

 
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