Blue Mountains News

When a Free Drink on Vacation can Save the Environment

Source: The University of Queensland
Posted: 18 Jun 2020
If guests agree to forgo their full daily room clean, it saves money and the environment. Image: Pexels.
It’s not every week a researcher finds the actual answer to her academic challenge is to offer free drinks all round – then wins a global prize for the discovery.

University of Queensland tourism expert Professor Sara Dolnicar said her research primarily sought to convince guests at the 96-room, four-star Bohinj Eco Hotel in Slovenia to voluntarily forgo their “often unnecessary” full daily room clean, including fresh bed sheets, in exchange for free drink vouchers.

“Each daily clean uses about 35 litres of water, 100 ml of chemicals and 1.5 kWh of electricity, costing the hotel $13 on average per room,” said Professor Dolnicar (pictured).

Professor Sara Dolnicar“Upon check in, we offered to split the the savings of a room clean with guests, providing them with a free drink voucher, which dramatically raised the percentage of those willing to skip their daily room clean, lifting it from three to 42 per cent.”

Adding a pro-environmental message “interestingly” did not further increase the rate, said Professor Dolnicar (pictured right), an Australian Research Council Laureate Fellow.

“The experiment taught us a lot about how Equity Theory can be used to change human behaviour,” she said.

“This theory postulates that people seek to balance social exchanges. They want to get as much as they give, and give as much as they get.

“Some guests can be sceptical when hotels remove services for environmental reasons – questioning it as a cost saving motive, however, by offering to ‘split the savings’ with guests for something that will enhance their enjoyment, we found a way to benefit the environment and the hotel.

“It is always hard to convince people to do something that benefits the greater good. But in a context where all they want is to enjoy themselves, such as on vacation, this is particularly challenging.

“It is not surprising the signs commonly used in hotel rooms don’t work very well – they ask guests to sacrifice their vacation enjoyment without offering anything in return.”

Professor Dolnicar’s report on the work received the Travel and Tourism Research Association’s 2019 Charles R. Goeldner Article of Excellence prize, which recognises the study that makes the greatest contribution to tourism research literature in terms of impact on tourism theory and management practice.

Professor Dolnicar received the award in 2015 and 2004, and now becomes the only three-time winner.

The study is part of Professor Dolnicar’s larger Australian Research Council-funded research program at UQ, aimed at triggering pro-environmental behaviour in “pleasure-seeking contexts” such as vacations.

The Journal of Travel Research published the report. (DOI: 10.1177/0047287517746013)

Professor Dolnicar explains the research in a video here.

Image above: Professor Sara Dolnicar.

 
Hazelbrook Chinese Restaurant Hazelbrook Chinese Restaurant Hazelbrook Chinese Restaurant Hazelbrook Chinese Restaurant

Recent News

Concerns about Scale of Development of Flora and Fauna Park at Wentworth Falls
Concerns about Scale of Development of Flora and Fauna Park at Wentworth Falls
Blue Mountains City Council is concerned about the scope of developmen...
Summerhayes Park Playspace Inclusivity Upgrade Completed
Summerhayes Park Playspace Inclusivity Upgrade Completed
Blue Mountains City Council’s upgrade of the playspace at Summerhayes...
Former Matilda, Leah Blayney, Coaches Mountains’ Kids as part of Love Local Campaign
Former Matilda, Leah Blayney, Coaches Mountains’ Kids as part of Love Local Campaign
If we ever needed proof that the Blue Mountains can be a springboard t...
Creative Funding to Support ‘Shattered’
Creative Funding to Support ‘Shattered’
Stuart Ayres MP, Member for Penrith announced this week, the ‘Shattered’...
New Strategy to Future-Proof Volunteering
New Strategy to Future-Proof Volunteering
A boost for volunteer participation and opportunities to create a more...

What's New

Have you insured against cyber crime?
Have you insured against cyber crime?
Trumans Chartered Accountants Think your business too small or data & information isn't important enough to be targeted by hackers? Think again!
Yulefest Stretch Limousine Transfers
Yulefest Stretch Limousine Transfers
Blue Mountains Limousines & Vintage Cadillacs Enjoy our Winter Magic Yulefest in the Blue Mountains. Let us drive you in our Luxury Stretch Limousine. 0400500542
Counselling - Sandplay & Art Therapies
Counselling - Sandplay & Art Therapies
Karen Curran - The Heart of Us When words are not enough. All ages. Gentle processes to change the effects of anxiety, worry, trauma, grief, stress.
Last minute weekend
Last minute weekend
Seclusions Due to a cancellation we have a rare 2 or 3 night weekend stay available tonight, tomorrow and Sunday. Call 6355 6300
Also in this Section

Have You Visited

Announcement
Have you insured against cyber crime?Think your business too small or data & information isn't important enough to be targeted by hackers? Think again!View Trumans Chartered Accountants »