Blue Mountains Australia
Australian Ugg Boots, Sheepskin and Cowhide Products Australian Ugg Boots, Sheepskin and Cowhide ProductsBlue Mountains Ugg Boots Your local independent cinema. All tickets all sessions $12.00 per person. Your local independent cinema. All tickets all sessions $12.00 per person.Glenbrook Cinema Call to discuss your next web project. Phone: 4751-7298 Call to discuss your next web project. Phone: 4751-7298Stralia Web Plumbing, Drainage, Gasfitting, Electric Eel. Ph:4759-2748 Plumbing, Drainage, Gasfitting, Electric Eel. Ph:4759-2748Hazlaw Plumbing & Gas Fall in 'Like' with Blue Mountains Australia on Facebook. Fall in Like with Blue Mountains Australia on Facebook.Blue Mountains on Facebook

Blue Mountains News

New Regional Tourism Campaign: ‘Wake Up With’ the Blue Mountains, Hawkesbury and Penrith

Source: BMCC
Posted: 12 Sep 2018
Credit: Destination NSW
The Blue Mountains, Hawkesbury and Penrith are showcased in a new cooperative tourism marketing campaign, developed by Destination NSW in partnership with the Regional Strategic Alliance.

Minister for Tourism and Major Events Adam Marshall unveiled the ‘Wake Up With’ campaign on Monday, 10 September, which encourages families and active singles from the Greater Sydney area to visit the region and stay overnight.

Regional Strategic Alliance (RSA) Chair, Blue Mountains Mayor Cr Mark Greenhill, said at a preview event for the tourism industry on Wednesday that the campaign shows how the three Councils can work together in an innovative and collective way.

“The RSA was formed in 2016 to harness the collective strength, energy and commitment of the region to help build the future of our cities,” he said. “This marketing campaign is a perfect example of this alliance creating a united voice for the region and advocating for the benefit of all three local government areas.”

The ‘Wake Up With’ campaign runs for eight weeks, during the Spring travel period, and features the four experience themes of adventure, nature, food and culture. It builds on Destination NSW and the NSW Government’s commitment to grow the state’s regional economy, through marketing diverse destinations and unique experiences.

Regional Strategic Alliance (RSA) CEO Belinda Szafraniec said ‘Wake Up With’ was made possible by matched funding from DNSW, through the Regional Cooperative Tourism Marketing Program.

“The campaign offers a refreshed view of experiences within the Blue Mountains, Hawkesbury and Penrith,” she said. “Activities like kayaking, mountain biking, tree top adventures and camping will be showcased in digital media, public relations activity and a partnership with Wotif. The campaign also highlights quirky and unique food picking, dining and cultural experiences.

“We are working closely with the three Councils and local tourism operators to promote our dynamic and diverse area and improve the visitor economy.”

The Blue Mountains, Hawkesbury and Penrith City Councils collectively represent a growing region of more than 330,000 people and a geographic area of 4,612 sq km.

The ‘Wake Up With’ marketing campaign runs until 3 November, 2018.

Credit: Destination NSW
Credit: Destination NSW
 
Blue Mountains Cultural Centre Blue Mountains Cultural Centre Blue Mountains Cultural Centre Blue Mountains Cultural Centre

Recent News

Applications Open for 2019 Restoration and Rehabilitation Grants Program for Environmental Sustainability
Applications Open for 2019 Restoration and Rehabilitation Grants Program for Environmental Sustainability
Government Member of the NSW Legislative Council and Blue Mountains resident...
Applications Open for Building Better Regions Fund
Applications Open for Building Better Regions Fund
Upper Blue Mountains organisations may be eligible for Federal Government...
Lights, Camera, Action! Tropfest Opens 2019 Submissions
Lights, Camera, Action! Tropfest Opens 2019 Submissions
The world’s largest short film festival, Tropfest Australia, supported...
Hit Aussie Film The Merger Screening at Mount Vic Flicks Cinema for One Week Only
Hit Aussie Film The Merger Screening at Mount Vic Flicks Cinema for One Week Only
A story with a big heart, plenty of laughs and lashings of sweet and sour...
Rededication of Padley’s Memorial  at Hassans Walls Lookout
Rededication of Padley’s Memorial at Hassans Walls Lookout
The community is invited to the rededication of the recently restored...

What's New

Conveyancing Made Easy
Conveyancing Made Easy
Think Conveyancing Blue Mountains
Spectacular Half Day Abseiling
Spectacular Half Day Abseiling
High and Wild Australian Adventures
Pamper Events-Hens/bridal-Corporate-Kids
Pamper Events-Hens/bridal-Corporate-Kids
Glamour & Elegance Mobile Beauty
Save $$$ on multiple night stays.
Save $$$ on multiple night stays.
Blue Mountains Lakeside B&B & Self-contained
Romantic Escape Blue Mountains
Romantic Escape Blue Mountains
Federation Gardens and Possums Hideaway
News Menu:

Have You Visited

Announcement
Kid's Self-Guided Treasure QuestCan you find the five trail stops? Follow the map to explore the Garden and enjoy fun hands-on activities.View The Blue Mountains Botanic Garden, Mount Tomah »
Share Blue Mountains Australia
Join us on Facebook