Blue Mountains News

Have your say on Blue Mountains tourism future

By Blue Mountains Tourism
Archived 1 Jan 2022 - Posted: 1 Nov 2021
Blue Mountains businesses and residents can help shape the future of tourism in the region by sharing their ideas in two online surveys created by Blue Mountains Tourism (BMT).

The first aims to gather ideas for a new major event in March.

BMT president Jason Cronshaw said: "We are blessed to live, work and play in this magnificent World Heritage-listed wilderness, and share our grand backyard with visitors from around the world.

"But our vibrant community is equally important. The many talented people with creative ideas among us should have the opportunity to have a say in an event that's as much for them as it is for our guests.''

The event will be planned, organised, operated and promoted by the newly engaged BMT staff team, which reports to the volunteer committee drawn from the local tourism industry.

Marketing manager Colleen Kanzora said: "What do you think this new event should be? Should it be held in one location or spread across the region? Should it be a one date wonder or a month-long extravaganza?

"Join the discussion and help shape the future of tourism in the Blue Mountains.''

The event will be funded under the $2.6 million Bushfire Local Economic Recovery Funding announced in July.

Jointly funded by the Federal and State governments, the grant will also involve destination branding, marketing, website development, industry communications and a business resilience program.

BMT will deliver the project in partnership with Blue Mountains City Council, which will deliver the industry development and branding component.

As the leading tourism authority in the region, BMT will administer and manage the Blue Mountains Visitor Economy Revitalisation Project, a two-year destination management program that will reinstate the Blue Mountains as a key tourist destination in NSW and Australia.

BMT's position was further cemented with the recent election of Mr Cronshaw to the board of Destination Sydney Surrounds North, one of six regional destinations which work with the state tourism department, Destination NSW, on growing tourism.

"This literally means a seat at the table in terms of representing and advocating on behalf of the Blue Mountains and its tourism businesses,'' Mr Cronshaw, who owns Fantastic Aussie Tours and Blue Mountains Explorer Bus, said.

The second online survey aims to help BMT, working with a potential partner, to expand the number and quality of disabled accessible tourism offerings in the region to provide a more inclusive visitor experience for people with accessibility needs.

Go to here (new major event) and here (accessible facilities inventory) to fill in the surveys.
 
Tourism businesses are also encouraged to request to join the Blue Mountains Tourism Industry group on Facebook (here and sign up to the BMT industry newsletter (send a request to here).

 
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