Blue Mountains News

Blue Mountains Tourism forum to explain $2.6M bushfire grant

By Deep Hill Media
Archived 18 Oct 2021 - Posted: 18 Aug 2021
Photo credit: David Hill, Deep Hill Media
All tourism businesses are invited to a free online forum on Wednesday, August 25, to hear how Blue Mountains Tourism (BMT) will spend its $2.6 million bushfire grant.

Jointly funded by the Federal and State governments, the Bushfire Local Economic Recovery Funding was announced in July. 

It will involve destination branding, marketing, website development, major events, industry communications and a business resilience program.

BMT will deliver the project in partnership with Blue Mountains City Council, which will deliver the industry development and branding component.

As the leading tourism authority in the region, BMT will administer and manage the Blue Mountains Visitor Economy Revitalisation Project, a two-year destination management program that will reinstate the Blue Mountains as a key tourist destination in NSW and Australia.

Blue Mountains Tourism president Jason Cronshaw said the forum will be held virtually because of Covid-19 lockdown restrictions.

``There is a lot of interest in the community about this grant, so we didn't want to wait until lockdown was lifted, especially given that date is unknown and could change.''

Speakers at the forum will outline how the funds will be spent, how the grant will benefit the whole region, how businesses can be involved in destination marketing projects, how Blue Mountains Tourism works and more.

``People have questions and we want to give them the answers,'' Mr Cronshaw said.

The volunteer committee which runs the organisation was also excited to introduce its new marketing manager to the local tourism industry.

Their role will be to roll out a marketing campaign to showcase the Blue Mountains to Australia and the world, confirm the region as a top tourist location and drive spending visitors to the region to help local economic recovery.

NPWS will also give an update on the $10 million Grand Cliff Top Walk upgrade and visitor experience and opportunities for tourism.

The forum will also include a presentation by corporate2community director Renae Hanvin, who will outline how the organisation will work with the BusinessBM network on business community disaster resilience among the Blue Mountains business community.

Questions may be submitted before the forum to eo@bmtourism.com.au.

The online forum will be held from 10am to 12pm on Wednesday, August 25.

Expressions of interest to attend: communications@bmtourism.com.au.

In the meantime, tourism businesses are encouraged to request to join the Blue Mountains Tourism Industry group on Facebook (here and sign up to the BMT industry newsletter (send a request to communications@bmtourism.com.au).
 
Blue Mountains Tourism is delighted to deliver this project in partnership with Blue Mountains City Council and the NSW and Federal governments, which will encourage the industry to grow and adapt, enhance the Blue Mountains' strong community spirit and facilitate self-reliance to withstand and recover from the bushfires and pandemic.

 
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