Business Information


Sales Leads Only Have Value If They Are Managed

Leads aren’t terribly hard to get. They can be purchased or bartered for. They can come from enquiries or from prospecting. Regardless of how they’re obtained, bulk quantities of leads are out there, waiting to be acquired.
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Selling Services - It's About Relationships

Because service businesses can’t talk about products on shelves, they often make the mistake of talking about themselves with messages like ‘the best car service in town’ or ‘speedy appliance repairs’. These may sound good to the owner of the business, but they leave out the most important person of all – the customer.
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Sometimes You Have to Walk Away....

To quote Johnny Cash, "you've got to know when to hold 'em, know when to fold 'em". Knowing early if your talking to a "real" prospect can really improve your hit rate.
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Discounting Is Dangerous

Offering a discount in the heat of negotiations may seem like a good idea at the time but thoughtless discounting is an easy way to lose money fast.
Before you succumb to the temptation to win new business by offering a discount take a moment to consider these ten problems associated with discounting.

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6 Writing Tips For Winning Proposals

1. Cover the basics the recipient will want to know
2. Make the title count
3. Include an abstract of your solution
4. Present information logically/highlight the important points
5. Write for the audience
6. Make it look professional
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Leads only have value if they’re managed

What is the sales process in your business?
How are leads managed now?
How do you create leads?
Brainstorm what you’ve found

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Perfecting Your Sales Presentation

Know your prospect
Avoid surprises
Get the audience involved
Focus your presentation on the prospect’s needs
Close by creating an opening
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Business Roadmap provides practical business advice for small to medium sized businesses that are trying to overcome problems, or are trying to achieve their vision and full potential. Visit the Business Roadmap website for further information.

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