Business Information


A Marketing Plan Is Critical

When you are starting a business, it is essential to develop and implement a concise and workable marketing plan. If you don't have a plan for marketing, you don't have a plan for success. The marketing plan is your roadmap - it will generate awareness of your business and attract customers. It will determine whether your business succeeds or fails.
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Differentiate Your Market Position

Unless you can show true value, you will always be looked upon as a commodity - and commodities are bought on price. How can you stand out from the crowd?
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Basic market research for small business

Talking to customers
Talking to team members
Warranty cards
Trade Associations
Governments departments
Chambers of Commerce
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Effective marketing for your company

A large part of effective marketing is analysis.
Marketing is more effective where it is methodical, follows strategic thinking, and is based on measurable facts and figures

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Eight crimes of marketing

Here are just eight of the marketing mistakes businesses make every day.
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Business Roadmap provides practical business advice for small to medium sized businesses that are trying to overcome problems, or are trying to achieve their vision and full potential. Visit the Business Roadmap website for further information.

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