Business Information


Competing Interests

It's not just your own product or service which determines the success of your small business - what your competitors offer is just as important if you are trying to establish a profitable company.
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Keeping an eye on your competitors

How is your business unique?
Who are your customers?
Who are your direct competitors?
Who are your indirect competitors?

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“Outcompeting” The Competition

Find out what competitors say about themselves
Know what others say about your competitors – and about you
Take control of the game
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Sketching Out the Competitive Landscape

Identify your competitors
Be a customer
Talk to your competitor’s customers
Use the internet
Attend industry conferences and trade shows
Be aware of the potential for new competition
Assess the competition’s goals
Check public filings
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Business Roadmap provides practical business advice for small to medium sized businesses that are trying to overcome problems, or are trying to achieve their vision and full potential. Visit the Business Roadmap website for further information.

Disclaimer: While every effort has been made to provide valuable, useful information, Blue Mountains Web Pty Ltd. (trading as Stralia Web), Business Roadmap Pty Ltd. and any related suppliers or associated companies accept no responsibility or any form of liability from reliance upon or use of its contents. Any suggestions should be considered carefully within your own particular circumstances, as they are intended as general information only.

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