Business Information

The Purpose of Your Business

The purpose of any business is precisely this: to serve a well-satisfied customer.
Sure, you want to make a profit. Of course, you want to serve your customer in ways that are convenient, satisfying and (obviously) legal and moral. But the bottom line is always the same — to serve a customer.
So the first and primary question for any business is: what exactly do you do FOR your customers?
Some restaurants provide meals that are fast or inexpensive, that have particular ethnic or nutritional styles, or that are conveniently located. No restaurant can be all things to all people, but every restaurant has one main purpose.
McDonald’s provides predictability and speed. Hungry Jacks provides “better burgers”
Dominoes delivers pizza in 30 minutes or less. Pizza Hut provides variety (now it’s pizza and pasta)
Telstra sell “more coverage and less drop-outs”. They have the most extensive mobile network and that is what they are marketing.
On the other hand, other service providers try to differentiate on their applications and service as they lack the coverage of Telstra..
Your business has only one primary purpose.
When you are clear about that and clearly communicate it in every message.
It’s all about knowing your value proposition, identifying the market that needs this most and planning.


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Business Roadmap provides practical business advice for small to medium sized businesses that are trying to overcome problems, or are trying to achieve their vision and full potential. Visit the Business Roadmap website for further information.

Disclaimer: While every effort has been made to provide valuable, useful information, Blue Mountains Web Pty Ltd. (trading as Stralia Web), Business Roadmap Pty Ltd. and any related suppliers or associated companies accept no responsibility or any form of liability from reliance upon or use of its contents. Any suggestions should be considered carefully within your own particular circumstances, as they are intended as general information only.

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